As a public broadcaster, the VRT contributes to the support and reinforcement of the Flemish identity. This happens mainly through stimulating high-quality homemade productions, both audio-visual and in the music sector.
The Flemish footprint is important to the VRT. It is demonstrated in two ways:
- the number of Flemish and Dutch musical productions on the radio stations
- the number of Flemish productions on the television stations.
Flemish identity in Management contract
In the 2016-2020 management contract some objectives are highlighted to support the Flemish identity.
- The VRT is dedicated to local content which reflects the Flemish identity and diversity.
- It acts as a lever in this field and for the duration of this management contract must explore various opportunities regarding the distribution, valorization (enhance the value) of and joint investment in local content.
- VRT has a mission to create leverage for a strong audio-visual sector and an emerging digital, creative sector in Flanders
- The VRT is dedicated to high-quality, creative Flemish content.
- The VRT supports new initiatives for a joint export policy regarding Flemish audio-visual content.
- The VRT plays a stimulating role in Flemish- and Dutch-language music.
- The VRT is dedicated to recording live performances and so helps to create a rich, Flemish musical heritage
- The VRT offers opportunities to young, emerging Flemish talent.
- The VRT regularly organizes consultations with the representatives of the Flemish musical sector.
- The VRT is dedicated to high-quality, entertaining Flemish productions.
- The VRT focuses on national top athletes, emerging Flemish talent and also includes important athletes, trends and international events.
- The Eén programming brand has a pronounced Dutch and Flemish musical profile.
- Shares its video content with Flemish companies, particularly with the printed press (print and online). To this end, the VRT uses a business model in conformity with the market
- The VRT seeks cooperation with other Flemish media companies against the local loss of digital income.
- Explores pathways of cooperation with Flemish-Brussels and regional media.
- The share of the Flemish television productions and of the co-productions is at least 65% of the total output on Eén, broadcast on free-to-air between 6 pm and 11 pm, and on Canvas broadcast on free-to-air between 7 pm and 11 pm.
- In its programming, the VRT gives appropriate attention to commemorative moments from Flemish- and world history
- The VRT brings a wide choice from the Flemish cultural agenda to the attention of media users.
- Annually, the VRT records 250 concerts, Flemish performances or festivals for broadcasting via one or more of the programme brands.
- Four times per year, the VRT organizes consultations with the representatives of the Flemish cultural sector.
- Twice a year, the VRT organizes consultations with the representatives of the Flemish musical sector.
Extra attention for Flemish music productions
- The VRT is committed to Radio 1, Radio 2, Studio Brussel, MNM and Klara taking up at least 25% of their total music broadcasts for Flemish musical productions.
- At least 30% of music broadcasts on Radio 2 is Dutch-language.
- At least 15% of music broadcasts on Radio 1 is Dutch-language.
- The stations support Flemish music with special activities and events. Just think of the Radio 1-sessions, the 100 op 1, Zomerhit and the Flemish concerts on Klara.
- In 2015 Radio 2 launched Vivavlaanderen.Radio2.be. This music platform (produced in cooperation with partners in the Flemish music sector) accesses audio- and video fragments from the VRT-archives. In time it aims to be the Flemish music reference site, where new talent will also get its place.
- On the occasion of 'Het Feest van de Vlaamse Gemeenschap' (The Celebration of the Flemish Community) the stations will broadcast an extra dose of national music on 11 July.