The economic crisis is opening new opportunities in the fair trade sector, says the managing director of fair trade organisation Max Havelaar. In any case, the interest in fair trade products is growing, and continues to do so.
The two best known Max Havelaar products, bananas and coffee, have seen a rise in sales of 7 percent each. The sale of fair trade chocolates and cookies have increased by 40 percent. The sale of wine has gone up for 20 percent and fruit juices by 13 percent. The sale of fair trade cotton has risen by 32 percent.
The absolute top has been the sale of cane sugar which has increased by a full 362 percent. The reason for the huge rise in the sale of cane sugar is the complete transition of sugar company Candico to fair trade.
Max Havelaar has announced the sales figures just ahead of the Week of the Fair Trade. According to Max Havelaar, although fair trade is doing well despite the economic crisis, the turnover is rising less fast than last year (+30 percent). The effect of the financial crisis on fair trade is a slower growth apparently.
Week of the Fair Trade
The 8th edition of the Week of the Fair Trade will be launched in Belgium on September 30.
It will last more than a week, continuing through until October 10.
The Week of the Fair Trade is an initiative of the Trade for Development Centre.
This year the Week of the Fair Trade campaign will target all Belgians. The ambitious goal is to make Belgium the 'Country of the Fair Trade'.
The central campaign image chosen could not be more Belgian: the Atomium in Brussels. The Atomium is THE symbol of Belgium and dates to 1958 when Brussels hosted the World Expo.