The cool and wet weather means that Flemish families are eating less salads and other cold meals than they would normally do during the summer months.
Furthermore, fewer people are holding barbecues and where there are barbecues that are usually extensive buffets largely made up of cold vegetables.
There is also more supply than there is demand at the region’s fruit and veg auctions. This off course serves to push prices down.
An earlier than normal fruit harvest in countries such as Belgium has combined with a later than normal fruit harvest in Southern Europe to make for a glut of certain types of fruit on the market.
The E.coli scare earlier this year also served to reduce sales of certain types of vegetables like cucumbers.
The market gardening advisor to the Flemish Farmers Association Luc Vanoirbeek says that “2011 will go down in the annals has been a disastrous year in which several negative factors combined to bring the whole sector to its knees.”