The museum is devoted to the Great War and was completely refurbished and extended. It reopened officially on 10 June.
The new museum is a success. 3 months after it reopened its doors to the public, In Flanders Fields welcomed its 100,000th visitor, which is much earlier than expected. This is mainly thanks to a successful month of July, which set an all-time record with 40,377 in one month - the previous mark was set in May 2000 with 33,080 visitors.
The honour of the 100,000th visitor went to 20-year-old Amy Young from Birmingham, who had travelled to Ieper with her friend Lucie Cadwell from Middlesbrough. They received a gift and had their picture taken together with members of the management.
"IFFM2 has taken a very strong start", says Business Manager Peter Slosse. "This proves that the relaunching after a complete renovation works. We also receive good comments from the visitors."
The success can also be explained by the fact that the 100th anniversary of the Great War (1914-1918) is coming closer, and also by the bad weather in July. "It's especially Flemish visitors who account for the surplus. As from 2013, we also expect more British tourists."