Nowadays the Bruges authorities are inundated by requests for shoots in the city. The city fathers will now seek guarantees that what people are shown of Bruges meets the city's wishes.
The Mayor of Bruges Renaat Landuyt: "If we want to protect the quality of life and the quality of the Bruges trademark then we need to be stricter than in the past. It's a steep learning curve because new applications arrive on our doorstep each and every week. We must accept that Bruges is an exclusive trademark. They used to say 'Bruges is a museum'. We have to be careful this doesn't become 'Bruges is a film studio'!".