IDbus started offering coach services from Brussels in 2012. The new services to London and Amsterdam offer an alternative to existing coach services offered by Eurolines and Megabus.
At its launch, IDbus said that it intends to develop a pan-European coach network. A coach ticket in generally much cheap than a rail ticket to the same destination.
However, coach travel is also slower than high-speed train services such as Thalys and Eurostar. The French coach operator says that in the first instance, its services are intended to be competition for car travel rather than for travel by train.