Around 28% of those surveyed said that they buy online at least once a month. The average total amount Belgians are spending on online purchases is also on the increase and now stands at 2,040 euro/annum comped with 1,932 euro in the period between April 2012 and April 2013.
Comeos' CEO Dominque Michel told journalists that "Online purchases now make up 5% of all purchase made, good for 4.89 billion euro". Mr Michel believes the percentage of purchases made online will double to 10% by 2018.
Comeos points to the increased availability of the internet in Belgian homes as an important factor in the growing trend towards online shopping. Currently, 81% of Belgian homes have an internet connection. However, this is still much lower than the 93% of Dutch and 91% of Luxemburg homes that are connected to the orldwide web.
"Getting more people online is the first challenge to be met, followed by the development of a transparent payment system people feel that they can trust", Mr Michel added. He cites the Dutch iDeal payment system as an example or what should be done here.