Beer expert Ben Vinken: "Today's consumer no longer lets beer marketing people tell him what he should drink."
This is not a purely Belgian phenomenon but occurs abroad too. Ben Vinken: "People taste beer and tell others. These people used to be in their 50's or 60's. Today young people are doing it too. Everybody is interested. Beer is young and trendy."
Many people believe that artisanal beer is healthier and tastier than its mass produced counterpart, but is this true? Ben Vinken: "Smaller brewers are not shy of experimentation. They use a lot more hops and do not filter their beers. All this benefits the taste."