The news was announced at an event to launch the magazine at the Belgian beer café Nomad in New York last week at which American beer lovers could enjoy a glass of Saison from Brewery St. Feuillien.
Publisher Paul Walsh: “The US has always been a major customer for our magazine. About 3,000 copies of each edition are sent to the US, but the agreement with Books-A-Million, the second-biggest bookstore chain in the country, now also gives us a place in the magazine racks. That visibility can really help us move forward.”
The launch on the American market is the latest step in the worldwide promotion of Belgian beers undertaken by Belgian Beer & Food. Irishman Paul Walsh came to Belgium ten years ago and soon obtained a taste for Belgian beer. He joined up with an English and a Scottish friend to launch a publication entirely dedicated to Belgian beer.
“We wanted the world to get to know the variety of Belgian beer” he told landersnews. “What better way than with an English-language magazine available worldwide?”
The magazine is currently on its fifth issue on the theme of women and beer. From a total print run of 22,000 copies, about 9,000 copies go abroad. It is also available in the business class of Brussels Airlines' flights.
Belgian Beer & Food is available in more than 190 points of sale in Belgium and can also be ordered online at www.belgianbeerandfood.com/subscribe. Each issue costs 6 euros and a subscription for four issues a year costs 16 euros.