The new nick-name for the station was chosen by young people that took part in a competition organised by the Belgian rail company NMBS to promote its “Go Unlimtted” pass that allows those between the ages of 16 and 25 unlimited travel on the Belgian rail network for a 31-day-periode between 29 June and 31 August for 25 euro.
To promote the special summer ticket, NMBS launched a competition invited suggestions from youngsters for a nick-name for their local station.
It is quite conceivable that the choice of “Neuzekesland” for the station in Ghent wasn’t so much inspired by a love of cuberdons, but rather by the so-called cuberdon war that has been raging between two cuberdon sellers on the Groentemarkt, in Ghent city centre.
The dispute between the two sweet-sellers reached such an intensity that it made the national news. At one stage the Mayor of Ghent Daniël Termont (socialist) temporarily revoked the two cuberdon-sellers trading licences and even threaten to revoke them permanently if they didn’t try and get on better.