Mr Coucke made his millions with the business Omega Pharma and is now backing the Ostend soccer team. It's been ages since the club played a leading role and on winning this year's Herbstmeister title Marc Coucke was among the club's happiest fans.
Sadly the Belgian soccer league doesn't award a cup for this title. Mr Coucke took to the micro-blogging website Twitter to incite the organisers of the first division competition, the Pro League, to break with tradition and award a cup "because at Oostende the cupboard is bare". The Pro League was unmoved, but as a publicity stunt the soccer website www.voetbalkrant.com has been to see Mr Coucke and make one of his dreams come true.
The Oostende chairman was over the moon: "KV Oostende now has its first cup in its cupboard. I don't believe so much fuss has ever been made about a virtual title before."