Earlier the authorities in the East Flemish town had threated its ice-cream vendors with a nuisance fine if they persisted in playing their tune after 8PM in order to drum up custom. One vendor already faced a fine that he has now decided to counter with the handy app.
Carlos Foubert: "We have chosen to extend our customer base in Lokeren in a modern way using an ice-cream app that allows you to call us. The system first saw the light last year. The idea is that your smartphone lights up and that it produces the iconic ice-cream tune when we are in the vicinity."