Frontrunners of the project to get more top events to Flanders, will be Ben Weyts himself and the Flemish tourist board Toerisme Vlaanderen. It's one of three initiatives: a first was started after the Brussels attacks to get tourists back to the region, a second concentrates on the short term with a kind of welcome campaign ('we share') while this one is targeting the long term. One person will be hired to promote Flanders in international media and with foreign correspondents. A second goal will be to get more major events (of any kind) to Flanders.
Ben Weyts: big ambitions for Flanders with EventFlanders