The European Competition Commissioner Margrethe Vestager told journalists that the “Strong position AB InBev enjoys on the Belgian beer market is not an issue. We simply want to ensure that the within the European single market there are no competition restrictions for beer. Preventing to cheaper import of beer would not only be against the interest of EU consumers, but also stifle competition”.
The European Commission’s preliminary view is that AB InBev is following a deliberate strategy to limit the “parallel trade” of its beer from less expensive countries such as France and The Netherlands to the more expensive Belgian market. An investigation will look into to whether this is indeed the case.