Plat toured several French cities with his campaign "1 piece of Rubbish" (1 déchet par jour) and has now arrived in Belgium. He told Kirsten Sokol of VRT News that Brussels is certainly no better off than Paris or London: "At the minute I'm still operating on my tod here in Brussels, but perhaps people will join me later on. In any case, there's an awful lot of work to be done in Brussels!"
"Sometimes I head out alone. People come up to me, ask me what I'm doing and join in! I wish to push people's noses in it. I take a lot of snaps and hope they go viral!"
Plat has already tackled Paris and Marseilles and is now on an 8,000 km journey across Europe.