Meanwhile, more than a million people watched the game on the Francophone public broadcaster RTBF’s television channel La Une, bring the total number of viewers across Belgium to over 2.5 million.
In Flanders 88.6% of people that were watching television between 4pm and 6pm on Saturday were watching the match. This compares with 81.3% of those that were watching television during Sunday’s final. Both during Saturday’s game between Belgium and England and Sunday’s final between Croatia and France the number of viewers peaked just ahead of the final whistle. On Saturday 1, 811,203 people were watch the game at 5:51pm. The same was true of 1,423,369 people at 6:51pm on Sunday.
However, the number of viewers watching Saturday’s match for third place on the VRT fell far short of the almost 2.5 million people that watched our coverage of Belgium’s semi-final match against France. This was a ratings record for a Red Devils match televised by a Flemish broadcaster.
Just ahead of the coverage of Sunday’s final, an average of 689,668 Flemings watched the coverage of the Red Devils’ being given a heroes’ welcome by around 40,000 fans in the centre of Brussels. This was 51.2% of all people watching TV in Flanders at the time. A total of 1,214,784 Flemings watch at least 10 minutes of the broadcast.