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Facebook relents: Flemish "artistic nudity" gets go ahead!

Social media company Facebook and the Flemish tourist agency Toerisme Vlaanderen have reached an agreement that ensures that Facebook will no longer ban agency adverts featuring naked buttocks, breasts and even genitalia depicted by Flemish masters including Peter Paul Rubens.  Under the agreement the Flemish tourism agency is permitted to post ads including “artistic nudity”.

Earlier Toerisme Vlaanderen took Facebook to task over the issue using a playful video filmed at the Rubens House.  Countless cultural organisations called on the social media giant to relax its nudity policy.

Stef Gits of Toerisme Vlaanderen: "We want to use Rubens, Bruegel and Van Eyck in our advertising.  We want to use targeted Facebook ads in Spain and Italy to attract visitors.  Every time we posted a work of art it was gone in no time."

"The video and the open letter touched a raw nerve at Facebook.  Facebook representatives have promised to modify the social network algorithms to allow artistic nudity to remain on Facebook."

The new rules should also benefit ads from other cultural bodies.  Disputes should be settled far sooner too.