Thomas Geuens

New record for VRT fundraiser

VRT fundraiser "De Warmste Week" (the Warmest Week) raised 17,286,122 euros this year.  Volunteers staged 12,495 events raising cash for 1,986 charities and not-for-profit organisations.

The figure was unveiled at the Puyenbroeck provincial estate in East Flanders last night where radio hosts had been presenting a special programme all week. In all 82,000 people headed for the estate during the past week.

This year's figure sets a new record.

48,852 people took part in warmathon runs in Genk, Leuven, Brussels, Antwerp, Ghent and Bruges raising 676,608 euros.  In all 82,000 people headed for the estate during the past week. The Kooks, Bazart, Hooverphonic, Years & Years, Christine and the Queens and Jungle all performed here.  Each concert raised 20,000 euros for a charity of their choice. In all, together with two parties, raising 160,000 euros.

Radio listeners could also request a record and make a donation.   16,393 requests were made.

Each year a new theme is brought into the limelight.  This year the topic was suicide.  For Flanders it was a first: an opportunity for people to speak openly about this subject.  Some of the stories related on radio were pretty intense and sad, but people need a space in which to do this, presenters said.

This year’s record amount serves as recognition for all the people who made an effort.  The charities and not-for-profit organisations that benefit can certainly use the cash!