Europ Assistance says most deaths are due to road accidents, followed by medical problems and other accidents, such as people falling off cliffs, people who lose the way while hiking, accidents during specific sports challenges such as water sports or mountain climbing etc.
"It seems a trend to behave like a big hero on holiday and to take risks. Many put their feats in the spotlights on social media, which is much 'cooler' than sunbathing a a swimming pool for days", Van Caneghem says. "There's nothing wrong with a challenge. But it's not smart to take up these physical or technical challenges when you are hardly taking any exercise at home."
Danny Smagghe of the travellers' organisation Touring confirms that the number of deadly accidents due to sport challenges is increasing. He also advises people to prepare well before embarking on a particular adventure.