Supermarkets to be allowed to make promotional offers again

Supermarkets in Belgium will be allowed to give their customers promotional special offers again. The special offers had been banned in an effort to dissuade stockpiling that was an issue at the start of the COVID-19 crisis. Now the Federal Economy and Consumer Affairs Minister Nathalie Muylle (Flemish Christian democrat) has decided to allow special promotional offers again. 

She has done so amid concern that the price of our weekly shop had risen considerably due to the supermarkets no longer being able to make offers such as 3 for the price of 2 and extra loyalty card points on certain products.

Some customers saw the scrapping of promotion offers as a way for the supermarkets to cash in on the COVID-19 crisis. Something that was strenuously denied by the retailers.

From Tuesday promotional offers will be available to shoppers at the country’s supermarkets again.

A Ministerial Decree allowing promotion offers again will take effect from midnight.

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